Books I've read in the past two months

Books I've read in the past two months (since it's been that long since I last posted and I'm sure you've been wanting to know...)

John Battelle, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Great insights into how the business of search marketing evolved, from the founder of The Industry Standard.  Having lived (and worked) through the early days of the Web and search, I found this book a pretty good read.

Chris Anderson, The Long Tail: Why The Future of Business Is Selling Less of More
Intriguing ideas about the true shape of demand curves, market niches, and the future of mass media.  (Well, more than just mass media, but I found that particular aspect particularly interesting.)

George S. Day, Market-Driven Strategy: Processes For Creating Value

David Aaker, Developing Business Strategies, 6e

Corsi and Smith, Black Gold Stranglehold

Linus Torvalds (with David Diamond), Just For Fun: The Story of an Accidental Revolutionary

Lyle Estill, Biodiesel Power

Uldrich and Newberry, The Next Big Thing Is Really Small
Nanotechnology and its intersection with business strategy.

Marilyn Powell, Ice Cream: The Delicious History
History of ice cream as seen through literature and other written sources.  If you're into books and like ice cream, this one's right up your alley.

And I really need to get a copy of this one for my reference library (although it's good to see that the library in Foster City had a copy available for me to borrow temporarily):

Benjamin Graham, The Intelligent Investor